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who is your target market?

Successful brands know who their target market is. Who is your target market? What needs, challenges and frustrations do they have? How does your company solve this problem? Understanding your target market is very important as it sets the tone and direction of your marketing efforts.

Read more in our blog titled - how to offer a successful brand  

Views: 387

business thank you cards

Nothing shows your customer you appreciate their business more than a good old fashioned thank you card. A clean design with your logo and a hand written ‘thank you for your business’ can really go a long way with your clients – they will truly appreciate the gesture.

Handwritten thank you notes are a proven way to earn customer loyalty. It’s the little things that can really create a ‘wow factor’ for your customers and are certainly worth the investment several times over. While you can exhibit sincere gratitude in a well-worded email, there are many occasions when you should definitely make the extra effort to mail a real thank you note.

Here are our top tips on how and when to write a business thank you note:

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Views: 425

what does png mean?

PNG – stands for Portable Network Graphics and is another raster image type. The main difference between a PNG and a JPG is that a PNG file can have a transparent background and is generally larger and of higher quality. PNGs are great for interactive documents such as web pages but are not suitable for print. The reason PNGs are used for web is so you can save your image with more colours on a transparent background which make for a sharper, higher quality web image.

Read more in our blog titled - your guide to image formats.

Tags: tips
Views: 370

project showcase: coolmaster presentation folders & brochures

The Print Group recently worked with Coolmaster to print their presentation folders and corporate brochures. Coolmaster were looking for a high quality product for their print needs so our team offered a variety of paper stock and cello glaze samples for the client to review.

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Views: 419

what does jpg mean?

JPG - (or JPEG) stands for Joint Photographic Group and is a raster format often used for photographs on the web. JPEG files are web friendly because the files are typically smaller. The downside to JPEGs is that the original quality of the image is decreased as it discards digital information through compression to keep the image size small. This can become problematic when using JPGs for high quality printing. What it means is the image will not look as sharp and is less defined. If using JPEG files for print, it’s important to pay attention to the resolution and file size for the file to print well. Read more here about “images – what is dpi, ppi & resolution”. A JPEG cannot contain a transparent background so is always rectangular or square in shape with a solid background.

Read more in our blog titled - your guide to image formats.

Views: 387