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ten tips for effective brochures

Even in this digital age, print brochures remain one of the best sales and marketing tools for any business, if they’re done well.

The Print Group Australia specialises in custom printing for our national customer base and has produced high quality brochures for many businesses that may have passed through your mailbox, across your desk or been delivered with your weekend paper. A few of our notable recent clients have included SportsEars, Barrier Reef Pools, Sci-Fleet Motors and Ashdown Ingram, all of which are successful companies that combine print with online strategies to get their message to their customers.

Here are our tips for creating effective brochures:

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Views: 1865

benefits of outsourcing your printing


Outsourcing is a proven process that can significantly reduce costs regardless of how big or small your business is. The reality is – all businesses have printing needs. Have you considered the real cost of managing your print in-house? Here we will take a closer look at the true cost of printing and the benefits of outsourcing your print to a professional company like The Print Group Australia.

One of the key issues that we come across time and time again is the issue of time. Do you find your staff are pulled away from their core roles to manage the printing, binding and finishing of your recent print project? This is a time consuming process so let the experts do what they do best and leave your staff to focus on their core roles.  

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Views: 4028

what are your printed materials saying about your business?


Have you ever attended a networking event, trade show or client meeting and be given a cheap flimsy business card or brochure with poorly designed artwork and no consistent brand image? It reflects poorly on the professionalism of the person or company and certainly does not instil confidence that they could deliver on their product or services. Marketing and brand image are key components to the success of your business and using cheap, economical materials will definitely give the wrong impression. With the right logo design, colour choices and marketing materials – you can make sure that your business materials sell your product or service, even when you are not around.

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Views: 1839

myths about paper and print


The Print Group Australia have a passion for print. We live and breathe print and feel that in the digital age, that paper and printing certainly still has its place in the world. We make environmentally responsible paper choices and do our very best to be responsible business owners. The great thing about paper is that it is a versatile and sustainable communications medium and is one of the most recyclable products on the planet.

We wanted to take the time to talk about a couple of myths and misconceptions about printing and paper. Two Sides Australia is an organisation whose "common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium". (1)

So here we will talk about 2 major misconceptions about paper:

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Views: 2698

project showcase: ARC

ARC is a client that The Print Group Australia have been providing print services to from the very beginning. Also working with ARC's parent and sister companies, The Print Group Australia print all of the training material in the shape and form of saddle-stitched booklets. Branded for Aspire, Keystone College and Compass College for a variety of courses, the training material is printed on demand in regular short digital print runs.

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Views: 1789