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what is direct marketing?

Targeting your customers and prospects with a direct marketing mail out piece is an effective way to communicate and promote a product or service. In addition, personalising your direct mail is a great way to improve response rates to your mailed marketing piece.

Read more in our blog titled - Benefits of direct mail and variable data printing.

Views: 575

project showcase: cmp heat-sealed binders

The Print Group Australia offer a variety of ring binder options for your next print project. We offer quality 4 ring insert or heat sealed binders in a variety of colours and sizes with the option of custom designed covers, spines and tabs. The most common sizes include 25mm, 38mm, 50mm and 65mm. We also offer a variety of tab divider configurations including 3, 4, 5 and 10 to view tab dividers being the most commonly requested.

The project showcase today is highlighting a recent project undertaken for CMP, who have opted for a heat sealed binder. The main difference between a standard insert binder and a heat sealed binder is that the insert binders have custom designed front cover and spine inserts only that can be removed if needed. The heat sealed binders have a custom designed front, back and spine inserts. The binder is custom made, heat sealing the covers into the binder. This offers added protection for the covers and also has the added feature of having a back cover.

Views: 651

What does serif or sans serif mean?

A font can generally be classified as either Serif or Sans Serif. Serif fonts are recognizable by the small lines at the ends of the various strokes of a character. Times New Roman is an example of a common serif font. Sans Serif, or without serif, refers to typefaces without these lines. Helvetica and Arial are common Sans Serif typefaces.

Read more in our blog titled - Basic type terminology. 

Views: 748

project showcase: vet ezine magazine

The Print Group Australia work with VELG Training on the printing of their VET ezine Magazine. The magazine is printed full colour throughout with a 170pp gloss stock for the cover and a 128pp gloss stock for the internal pages. The magazine is then collated, folded and saddle-stitched.

The Print Group Australia offer a variety of book and booklet printing services to suit your needs. Whether you have a catalogue, magazine, newsletter, yearbook, training manual, annual report or you are publishing a book, we can assist. Read more about what booklet options we can offer in our blog titled – book and booklet printing.

Views: 649

what is a press check?

A press check offers an opportunity to view your print job as it comes off the printing machine and is typically used to proof and confirm colour accuracy of your job. The press is typically set-up and ready to go with your project but before starting, the press operator will print out a few sheets to review before proceeding with the print run.

Read more in our blog titled - what is a press check?


Views: 69