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2020 pantone colour of the year - classic blue

Pantone 2020 Colour

Every year Pantone announce the colour of the year and 2020 offers a universal favourite and easily relatable – Pantone 19-4052 – Classic Blue.

Pantone’s Colour of the Year has the ultimate influence in product development and purchasing decisions throughout the world. The selection process is quite detailed where experts analyse and research for new colour influences in films, art, fashion, all areas of design, destination and lifestyles, to name a few. They analyse and forecast global colour trends and are recognised around the world as the leading source of colour information.

2020’s Pantone colour of the year Pantone 19-4052 – Classic Blue has been described as “a timeless and enduring blue hue – elegant in its simplicity - a restful colour that brings a sense of peace and tranquillity to the human spirit - instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era”.

Pantone continues - “Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience”.

The colour of the year has a huge influential role in dictating trends for the year to come, so expect to see a lot of classic blue in 2020!

More information can be found directly - https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020